CENTENNIAL, Colo. & FORT LAUDERDALE, Fl. - August 29, 2024 - Global technology provider ArrowElectronics (NYSE: ARW) and Citrix, a business unit of Cloud Software Group, Inc., today announced astrategic distribution agreement. As part of the agreement, Arrow will assume responsibility forsales, marketing and technical support for all service provider channel partners consuming fewerthan 2,000 Citrix licenses across North America and Europe. The strategic arrangement willcommence on Oct 1, 2024.
Arrow has a long-standing relationship with Citrix. This new model will provide service providerchannel partners previously managed under Citrix’s service provider programs with greaterenablement, flexibility and support in how they consume and manage their Citrix licenses.
Eric Nowak, president of Arrow’s global enterprise computing solutions business, said "Arrow iscommitted to exploring new models of engagement within the channel. Building on our experienceand past success with Citrix, whose solutions are trusted by thousands of organizations worldwide,we are perfectly positioned to take responsibility for supporting this key segment.”
Ethan Fitzsimons, vice president and head of global channels for Citrix, said, "Citrix is committed tobuilding an improved channel-centric approach designed for growth and scaling our businessglobally. Citrix will continue to focus on and invest in product development, engineering, andsupport of the suite of solutions available to all our channel partners and work closely with Arrow tosupport and deliver these solutions to channel partners and their customers."
Citrix became part of Cloud Software Group in 2022 and has made several changes to the Citrixchannel program this year, including moving to an annually committed model. This long-termcollaboration will allow for greater partner-specific investment and align with Citrix's goal of creatinga robust, channel-focused strategy.
For channel partners not directly impacted by this change, Citrix will invest more deeply and in amore focused manner in their joint go-to-market strategies, helping to ensure continued world-classsupport and technology.
About Arrow Electronics
Arrow Electronics (NYSE: ARW) sources and engineers technology solutions for thousands of leadingmanufacturers and service providers. With global 2023 sales of $33 billion, Arrow’s portfolio enablestechnology across major industries and markets. Learn more at arrow.com.
About Citrix
Citrix, a business unit of Cloud Software Group, provides a secure app and desktop delivery platformthat companies of all sizes can use to enable secure flexible work. With Citrix, employees can workwhere and how they prefer, and IT can be confident their information and devices remain safe. Click here to learn more about Citrix solutions and the value they can provide.
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Citrix, NetScaler, and the Citrix logo are trademarks or registered trademarks of Cloud SoftwareGroup, Inc. and/or its subsidiaries in the United States and/or other countries. All other product andcompany names and marks mentioned in this document are the property of their respective ownersand are mentioned for identification.