Arrow and IBM provide channel partners with the tools to stay ahead of their competition in today's fast-paced technology landscape.
By participating in the IBM Partner Plus program, partners can access a wide range of marketing resources to help supercharge success. These resources include automated marketing tools, enhanced lead sharing and marketing campaign kits. One of the most powerful tools at their disposal is IBM My Digital Marketing. This is an automated marketing platform that enables partners to plan, personalize, automate and measure world-class campaigns efficiently.
IBM My Digital Marketing
This innovative platform simplifies marketing campaign creation and management, allowing Arrow's channel partners to focus on building their businesses. Key features of the platform include:
- Customizable partner marketing kits: IBM My Digital Marketing offers a suite of customizable partner marketing kits created by IBM's marketing experts. These kits can be tailored to fit each partner's unique needs and goals, and you'll find whitepapers, solution briefs, videos and other content in the asset library.
- Automated marketing campaigns: The platform's automation capabilities save partners time and effort by streamlining the campaign creation and execution process. IBM My Digital Marketing enables partners to set up and launch campaigns quickly, automating email sends, social media posts, and content distribution tasks. This frees up partners to focus on strategic activities that drive business growth.
- Personalization: IBM My Digital Marketing allows partners to personalize their campaigns, tailoring messaging and content to resonate with their target audiences. By leveraging the platform's personalization features, partners can create more relevant and impactful campaigns that speak to their prospects' specific needs and interests.
- Lead management: My Digital Marketing offers a default lead scoring system to help partners track their contacts' interest levels or behavior. Lead scores measure specific actions, such as opening an email or filling out a form, by assigning a score value to that activity. The higher the lead score, the more interest the contact has shown.
Contact us
Ready to start using the resources that help you amplify your reach and profits?
Contact Arrow's IBM team to learn more or visit Arrow's IBM webpage.
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Introduction
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Introduction
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Advantages
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Advantages
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Access to IBM My Digital Marketing Partners can plan, personalize, and automate campaigns using IBM’s powerful marketing platform. This tool simplifies campaign creation and provides real-time insights, helping partners make data-driven decisions that boost engagement. It supports multi-channel outreach, including email, social, and web. Partners can A/B test content to optimize performance. Built-in analytics help refine messaging over time. Campaign templates reduce setup time significantly. Integration with CRM systems ensures seamless lead tracking. Partners can also schedule campaigns in advance for consistent outreach. The platform evolves with partner needs, offering scalable features as businesses grow.
Customizable Marketing Kits IBM offers ready-to-use kits with whitepapers, videos, and solution briefs tailored to each partner’s goals. These kits save time and ensure consistent messaging, while allowing partners to maintain their unique brand voice. Assets are updated regularly to reflect the latest IBM innovations. Partners can co-brand materials for a personalized touch. Kits are available in multiple formats for diverse use cases. They support both digital and in-person campaigns. IBM’s marketing experts curate content to align with buyer journeys. Partners can request custom assets for niche markets. The kits also include guidance on how to deploy content effectively.
Automated Campaign Execution Email sends, social media posts, and content distribution are streamlined through automation. This frees up valuable time for partners to focus on strategic growth and customer relationships. Campaigns can be triggered by user behavior for timely engagement. Automation reduces manual errors and increases consistency. Partners can monitor campaign performance in real time. Workflows can be cloned and reused for future launches. IBM provides best-practice templates to get started quickly. Partners can segment audiences for targeted messaging. The system supports multilingual campaigns for global reach.
Enhanced Lead Management Built-in lead scoring helps partners track engagement and prioritize high-interest prospects. This means less guesswork and more targeted follow-ups, improving conversion rates and sales efficiency. Leads are automatically categorized based on behavior. Partners can assign leads to sales reps with one click. Integration with sales tools ensures smooth handoffs. Lead nurturing workflows help maintain engagement over time. Alerts notify teams when leads are ready to convert. Partners can view detailed activity histories for each contact. The system supports GDPR compliance and data privacy standards.
Stronger Demand Generation IBM provides co-marketing resources and funding to help partners create market pull. These tools empower partners to launch impactful campaigns that drive awareness and accelerate pipeline development. Partners can apply for MDF (Market Development Funds) to support initiatives. IBM offers campaign blueprints tailored to industry verticals. Events and webinars can be co-hosted with IBM experts. Partners receive guidance on targeting high-growth segments. IBM shares market intelligence to inform strategy. Success stories and case studies are available for reuse. Partners can collaborate with IBM on joint press releases and PR.
Rapid Onboarding and Enablement New partners can be onboarded and ready to transact in as little as 48 hours. This fast-track approach reduces ramp-up time and helps partners start generating revenue sooner. IBM provides a structured onboarding path with milestones. Partners receive welcome kits with essential resources. Dedicated support teams assist with setup and training. On-demand learning modules are available 24/7. Partners can earn badges and certifications to showcase expertise. IBM hosts regular enablement webinars and Q&A sessions. A partner portal centralizes all tools, documents, and updates.
Incentives and Earnings Visibility A simplified incentive structure and real-time earnings dashboard help partners maximize profitability. With transparent metrics and clear goals, partners can better plan and track their performance. Incentives cover both new sales and renewals. Partners can simulate earnings based on deal scenarios. Dashboards highlight top-performing products and regions. IBM provides payout timelines and eligibility criteria upfront. Partners can track progress toward tier upgrades. Bonus programs reward consistent performance. Earnings data can be exported for internal reporting and planning.
Technical Training and Support Partners gain insider access to IBM training, certifications, and technical specialists. This ongoing enablement ensures they stay ahead of the curve and deliver top-tier solutions to their clients. Training covers both foundational and advanced topics. Labs and sandbox environments allow hands-on practice. Certifications are recognized across the industry. IBM experts are available for pre-sales and solution design support. Partners can join technical communities for peer learning. Documentation and how-to guides are regularly updated. IBM also offers early access to new technologies for testing and feedback.
