A Q&A with IDC’s Steve White, Program Vice President, Channels and Alliances
Using data points from recent IDC end-customer surveys, partner studies and insights around macroeconomic trends, Steve White shares ways IT solution and service providers can remain competitive, scale and ultimately still grow in this complex technology environment.
“Customer confidence in the economic outlook remains questionable and this might influence budget allocation for the foreseeable future. On the flip side of this, we see continued innovation acceleration, including the GenAI wave, which suggests a technology impact on the top and bottom lines…
In effect, partners need to place some key bets in a rapidly evolving environment and plan for what's next…”
