"Dell APEX brings that cloud consumption, type experience to on-premise"
As official technology partner of the McLaren Formula 1 Team, Dell Technologies brings its expertise in digital transformation to provide hardware and software solutions.
Arrow and Dell Technologies teamed-up at London's F1 Arcade recently, to show our partners the huge benefits that Dell APEX Flex on Demand gives to both resellers and customers alike.
With informative speakers from Dell's APEX team and Arrow's Modern Datacenter Alliances, this exclusive partner event was a great opportunity to learn how Dell APEX Flex on Demand seamlessly integrates with select Storage, Server, Converged and Hyperconverged Infrastructure, Data Protection and Services, and all whilst enjoying the excitement, glamour, and thrills synonymous with Formula 1!
And now you can hear exclusively from our guest speakers and partners from the event, with this insightful series of video interviews.
Dell Business Sector Manager, Arrow
"The way that businesses are moving and that element of how they build a recurring revenue stream and moving to more financial models, so it’s a complete paradigm shift in that sense, but it’s how do things become more consumable, and that’s how we are helping partners transform into being able to consume more technology in different ways."
Head of Modern Data Centre Alliances, EMEA & ANZ, Arrow
"The way that the industry is moving to as-a-service is very much key to many hearts and minds of partners at the moment, and APEX is one of those absolute stand out offerings in the market today, so it’s a real opportunity for partners to get on board early and really go and attack the market."
Distribution Account Manager, Dell Technologies
"If we look at the market today and what our partners and customers want, they want flexibility and choice in the market. What APEX does, is it rounds it off and gives them that choice in terms of flexibility and billing. Arrow are a trusted advisor to us and a long-standing distributor. They bring full value, be it marketing, be it technical expertise, sales expertise, they truly understand what our partners and what our customers want."
APEX & Multicloud Channel Lead, EMEA, Dell Technologies
"I’ll be talking around our Flex on Demand offer which is one of the key parts of our APEX portfolio. It’s probably the most popular offer we do right now as well, and that’s really simple, because it doesn’t really disrupt how partners engage with their customers, it just gives them a great alternative to that traditional way of purchasing equipment and giving the customers a true consumption model."
APEX EMEA - Sales & Strategy Leader, Dell Technologies
"If you’re just going to sell CAPEX and say “You know what, you want a server, you want some storage?”, you don’t get deeper and wider with the customer. By having a consumption conversation, you do. You get to understand their business, you get to add more value, you get to do more as a partner. That’s got to be a differentiator, that’s got to be key for your business."
Alliances Director, Logicalis
"Dell APEX brings that cloud consumption-type experience to on-premise. Customers using that already whether they’re using AWS or Google or Microsoft Azure, but they don’t necessarily have the controls around their environments, and we’ve seen a lot of customers looking to repatriate from traditional hyperscaler clouds looking for an on-premise solution with the benefits and flexibility of payments in a consumption style."
Director, Global Business Engineering, CGI
"The thing I always like about the APEX solution is the ability of having an initial baseline, and then above that, because one of the big challenges that we always get is that increase of demand, so APEX actually helps us support that, along with the ability of having a financial model which matches it as well."
