Adam Lawton
APEX Global Partner Specialist Team, Dell Technologies
"I’ll be talking around our Dell APEX Flex on Demand offer, which is one of the key parts of our APEX portfolio. It’s probably the most popular offer that we do right now as well, and that’s really simple, because it doesn’t really disrupt how partners engage with their customers, it just gives them a great alternative to that traditional way of purchasing equipment and giving the customers a true consumption model as well, to actually go out and consume that IT and not have it sat on their balance sheet for example"
